[PM] Content & marketing checklist

[holanita]

Why: Asim suggested to focus on content that adds value, is engaging and is easy to market
What: create checklist, monitor content, adjust content as needed, maximize marketing efforts
Owner: Anita

Content checklist:

• Engaging website with interactive graphics
• Interesting findings people can quote/share on social media
• Making sharing parts of this report easy
• Have a whole page for quotes on the website
• Quotes from industry leaders, their companies are more likely to promote the report and perhaps even get us some press coverage.

Marketing checklist:

• Asking each of our member orgs to give us a quote in exchange for some actual publicity
• Reaching out to journalists we do know and pitching to them
• Creating short animations to explain certain findings of the report, teasing people as we go along.