[PM] Weekly Marketing Review #4

[holanita]

This is a marketing checklist for the week between Dec 5 and Dec 9.
Next meeting scheduled for Monday, Dec 5. Asim won't be able to attend.
KPIs and conversions: for the whole SOGS project or for short links only

Next steps:

• [SURVEY] Explore Survey Monkey's paid features #23 urgent todo!
• [Newsletter] December 9 writers#20
• [SOGS] Send marketing package to members #74 to be sent asap
• Send marketing package to partners #75 to be sent asap
• Help Build the Stakeholder Map of the Green Software Ecosystem #73 ticket to be promoted in our network
• Fix survey access issues with Sarah / GS #62 investigating researchnet

Parking:

• [PM] Useful assets & links for marketing #41

Reminder on weekly recurring tasks:

• assess status and confirm if any emergency actions are needed » need to explore paid survey features
• discuss conversion rates / ROI and focus on best channels » Newsletter is great, members plateaued
• sync with Tamara & Ismael on whether demographic results look ok and if not, adjust targeting » OK

[holanita]

@NAMRATA-WOKE @jawache won't be able to attend the call today. I've sent him an update on KPIs and our next steps should be these. Let's discuss the details in our call today.

• I'll be focusing on exploring paid survey solutions such as YouGov or Survey Monkey asap.
• Next newsletter should go out on Dec 9, relevant PM agendas will be provided this week. Pls add your content file.
• Make sure the packages are sent out to all the remaining members and partners asap.
• We should promote the task related to the stakeholder map. Let's discuss in our call. The ticket is to be shared.

[NAMRATA-WOKE]

Here is the google doc for the next newsletter: https://docs.google.com/document/d/16RZcgKt-2s0Yn1hVo9fH6MRMk6TNV8e45HimfNUpFwo/edit?usp=sharing

@holanita @dohafernandez

[holanita]

Okay, I've added this to the right GH ticket: Green-Software-Foundation/writers#20

[holanita]

Task for Asim for next week to promote the survey to the SC / members: #77

[jawache]

@holanita note some of the SC interviews will be happening close to the end of the year or in the new year.

[holanita]

To be continued here: #81