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PRIVACY POLICY
Last updated May 21, 2023
This privacy notice for Llama ('Company', 'we', 'us', or 'our'), describes how and why
we might collect, store, use, and/or share ('process') your information when you use
our services ('Services'), such as when you:
Download and use our mobile application (Llama), or any other application of
ours that links to this privacy notice
Engage with us in other related ways, including any sales, marketing, or
events
Questions or concerns? Reading this privacy notice will help you understand your
privacy rights and choices. If you do not agree with our policies and practices, please
do not use our Services. If you still have any questions or concerns, please contact
us at privacy@llama.com.
SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice, but you can find
out more details about any of these topics by clicking the link following each
key point or by using our table of contents below to find the section you are
looking for.

What personal information do we process? When you visit, use, or navigate our
Services, we may process personal information depending on how you interact with
Llama and the Services, the choices you make, and the products and features you
use. Learn more about personal information you disclose to us.
Do we process any sensitive personal information? We do not process sensitive
personal information.
Do we receive any information from third parties? We do not receive any
information from third parties.
How do we process your information? We process your information to provide,
improve, and administer our Services, communicate with you, for security and fraud
prevention, and to comply with law. We may also process your information for other
purposes with your consent. We process your information only when we have a valid
legal reason to do so. Learn more about how we process your information.
In what situations and with which parties do we share personal information?
We may share information in specific situations and with specific third parties. Learn
more about when and with whom we share your personal information.
How do we keep your information safe? We have organisational and technical
processes and procedures in place to protect your personal information. However, no
electronic transmission over the internet or information storage technology can be
guaranteed to be 100% secure, so we cannot promise or guarantee that hackers,
cybercriminals, or other unauthorised third parties will not be able to defeat our
security and improperly collect, access, steal, or modify your information. Learn more
about how we keep your information safe.
What are your rights? Depending on where you are located geographically, the
applicable privacy law may mean you have certain rights regarding your personal
information. Learn more about your privacy rights.
How do you exercise your rights? The easiest way to exercise your rights is by
visiting https://www.llama.com, or by contacting us. We will consider and act upon
any request in accordance with applicable data protection laws.
Want to learn more about what Llama does with any information we collect? Review
the privacy notice in full.
TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL
INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. HOW LONG DO WE KEEP YOUR INFORMATION?
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
7. DO WE COLLECT INFORMATION FROM MINORS?
8. WHAT ARE YOUR PRIVACY RIGHTS?
9. CONTROLS FOR DO-NOT-TRACK FEATURES
10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
11. DO WE MAKE UPDATES TO THIS NOTICE?
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT
FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express
an interest in obtaining information about us or our products and Services, when you
participate in activities on the Services, or otherwise when you contact us.
Sensitive Information. We do not process sensitive information.
Application Data. If you use our application(s), we also may collect the following
information if you choose to provide us with access or permission:
Mobile Device Access. We may request access or permission to certain
features from your mobile device, including your mobile device's storage, and
other features. If you wish to change our access or permissions, you may do
so in your device's settings.
Mobile Device Data. We automatically collect device information (such as your
mobile device ID, model, and manufacturer), operating system, version
information and system configuration information, device and application
identification numbers, browser type and version, hardware model Internet
service provider and/or mobile carrier, and Internet Protocol (IP) address (or
proxy server). If you are using our application(s), we may also collect
information about the phone network associated with your mobile device, your
mobile device’s operating system or platform, the type of mobile device you
use, your mobile device’s unique device ID, and information about the features
of our application(s) you accessed.
This information is primarily needed to maintain the security and operation of our
application(s), for troubleshooting, and for our internal analytics and reporting
purposes.
All personal information that you provide to us must be true, complete, and accurate,
and you must notify us of any changes to such personal information.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our
Services, communicate with you, for security and fraud prevention, and to comply
with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on
how you interact with our Services, including:
To save or protect an individual's vital interest. We may process your
information when necessary to save or protect an individual’s vital interest,
such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS
YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary
and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like
with your consent, to comply with laws, to provide you with services to enter into or
fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate
business interests.
If you are located in the EU or UK, this section applies to you.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain
the valid legal bases we rely on in order to process your personal information. As
such, we may rely on the following legal bases to process your personal information:
Consent. We may process your information if you have given us permission
(i.e. consent) to use your personal information for a specific purpose. You can
withdraw your consent at any time. Learn more about withdrawing your
consent.
If the collection is solely for journalistic, artistic, or literary purposes
If the information is publicly available and is specified by the regulations
4. WHEN AND WITH WHOM DO WE SHARE YOUR
PERSONAL INFORMATION?
In Short: We may share information in specific situations described in this section
and/or with the following third parties.
We may need to share your personal information in the following situations:
Business Transfers. We may share or transfer your information in connection
with, or during negotiations of, any merger, sale of company assets, financing,
or acquisition of all or a portion of our business to another company.
5. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfil the purposes
outlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the
purposes set out in this privacy notice, unless a longer retention period is required or
permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal
information, we will either delete or anonymise such information, or, if this is not
possible (for example, because your personal information has been stored in backup
archives), then we will securely store your personal information and isolate it from
any further processing until deletion is possible.
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of
organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational
security measures designed to protect the security of any personal information we
process. However, despite our safeguards and efforts to secure your information, no
electronic transmission over the Internet or information storage technology can be
guaranteed to be 100% secure, so we cannot promise or guarantee that hackers,
cybercriminals, or other unauthorised third parties will not be able to defeat our
security and improperly collect, access, steal, or modify your information. Although
we will do our best to protect your personal information, transmission of personal
information to and from our Services is at your own risk. You should only access the
Services within a secure environment.
7. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years
of age.
We do not knowingly solicit data from or market to children under 18 years of age. By
using the Services, you represent that you are at least 18 or that you are the parent
or guardian of such a minor and consent to such minor dependent’s use of the
Services. If we learn that personal information from users less than 18 years of age
has been collected, we will deactivate the account and take reasonable measures to
promptly delete such data from our records. If you become aware of any data we
may have collected from children under age 18, please contact us at
privacy@llama.com.
8. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: In some regions, such as the European Economic Area (EEA), United
Kingdom (UK), and Canada, you have rights that allow you greater access to and
control over your personal information. You may review, change, or terminate your
account at any time.
In some regions (like the EEA, UK, and Canada), you have certain rights under
applicable data protection laws. These may include the right (i) to request access and
obtain a copy of your personal information, (ii) to request rectification or erasure; (iii)
to restrict the processing of your personal information; and (iv) if applicable, to data
portability. In certain circumstances, you may also have the right to object to the
processing of your personal information. You can make such a request by contacting
us by using the contact details provided in the section 'HOW CAN YOU CONTACT
US ABOUT THIS NOTICE?' below.
We will consider and act upon any request in accordance with applicable data
protection laws.
 
If you are located in the EEA or UK and you believe we are unlawfully processing
your personal information, you also have the right to complain to your Member State
data protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and
Information Commissioner.
Withdrawing your consent: If we are relying on your consent to process your
personal information, which may be express and/or implied consent depending on
the applicable law, you have the right to withdraw your consent at any time. You can
withdraw your consent at any time by contacting us by using the contact details
provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?'
below.
However, please note that this will not affect the lawfulness of the processing before
its withdrawal nor, when applicable law allows, will it affect the processing of your
personal information conducted in reliance on lawful processing grounds other than
consent.
If you have questions or comments about your privacy rights, you may email us at
privacy@llama.com.
9. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications
include a Do-Not-Track ('DNT') feature or setting you can activate to signal your
privacy preference not to have data about your online browsing activities monitored
and collected. At this stage no uniform technology standard for recognising and
implementing DNT signals has been finalised. As such, we do not currently respond
to DNT browser signals or any other mechanism that automatically communicates
your choice not to be tracked online. If a standard for online tracking is adopted that
we must follow in the future, we will inform you about that practice in a revised
version of this privacy notice.
10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC
PRIVACY RIGHTS?
In Short: Yes, if you are a resident of California, you are granted specific rights
regarding access to your personal information.
California Civil Code Section 1798.83, also known as the 'Shine The Light' law,
permits our users who are California residents to request and obtain from us, once a
year and free of charge, information about categories of personal information (if any)
we disclosed to third parties for direct marketing purposes and the names and
addresses of all third parties with which we shared personal information in the
immediately preceding calendar year. If you are a California resident and would like
to make such a request, please submit your request in writing to us using the contact
information provided below.
If you are under 18 years of age, reside in California, and have a registered account
with Services, you have the right to request removal of unwanted data that you
publicly post on the Services. To request removal of such data, please contact us
using the contact information provided below and include the email address
associated with your account and a statement that you reside in California. We will
make sure the data is not publicly displayed on the Services, but please be aware
that the data may not be completely or comprehensively removed from all our
systems (e.g. backups, etc.).
11. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant
laws.
We may update this privacy notice from time to time. The updated version will be
indicated by an updated 'Revised' date and the updated version will be effective as
soon as it is accessible. If we make material changes to this privacy notice, we may
notify you either by prominently posting a notice of such changes or by directly
sending you a notification. We encourage you to review this privacy notice frequently
to be informed of how we are protecting your information.
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at
privacy@llama.com or contact us by post at:
Llama
71 Ratcliffe Gate
Mansfield, Nottinghamshire NG18 2JB
England
13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE
DATA WE COLLECT FROM YOU?
You have the right to request access to the personal information we collect from you,
change that information, or delete it. To request to review, update, or delete your
personal information, please visit: https://www.llama.com.