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<span style="color:#3f4856;font-family:Inter, Helvetica;font-size:24px;">
<b style="font-weight: 500; line-height: 30px;">Personalização é o que os usuários esperam da sua marca</b>
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De acordo com uma pesquisa da Salesforce de maio de 2022, 62% dos consumidores acreditam que as marcas deveriam prever suas necessidades.
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Os consumidores estão especialmente dispostos a compartilhar informações pessoais se, em troca, receberem ofertas adaptadas aos seus interesses.
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;"> Para atender a essa expectativa, a melhor estratégia hoje em dia é criar experiências personalizadas para cada visitante que acessa seu site.
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;"> A boa notícia é que, com nosso PMS (Personalization Management System), o seu time pode fazer isso sem depender de desenvolvedores no dia a dia. Veja como funciona neste vídeo 👇
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">Com o PMS da Croct, sua equipe será capaz de:
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padding="0px 24px 64px 24px">
<p class="text-build-content"
style="line-height: 24px; margin: 10px 0px; margin-top: 0px; margin-bottom: 0px;"
data-testid="E6tja4jTR">
<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">
<mj-text align="left" color="#000000" container-background-color="#ffffff"
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">• Explorar perfis de usuário detalhados e criar experiências de navegação personalizadas para cada visitante.
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">• Validar hipóteses mais rapidamente fazendo testes AB em diferentes públicos simultaneamente.
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<mj-text align="left" color="#000000" container-background-color="#ffffff"
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;">• Validar estratégias e conhecer o público por meio de dashboards granulares e precisos.
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<span style="color:#6B7280;font-family:Inter, Helvetica;font-size:16px;"> <a class="email-link" href="https://croct.com/pt-br/lista-de-espera/">Entre na nossa lista de espera</a> e tenha acesso antecipado ao PMS.
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<b style="font-weight: 500;">Novidades do nosso blog</b>
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<span style="background-color:transparent;color:#3F4856;font-family:Inter, Helvetica;font-size:16px;">
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Como criar um bom plano de personalização para maximizar conversões
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Começar do zero com personalização pode ser desafiador quando você não sabe o que priorizar. Leia este passo a passo com tudo o que você precisa saber para criar seu plano de personalização.
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<a href="https://croct.com/blog/pt-br/post/como-criar-bom-plano-personalizacao?utm_medium=email&utm_source=newsletter&utm_campaign=20221122.AR.BL." target="_blank"
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Continue lendo ->
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<b style="font-weight: 500;">Outros artigos recentes</b>
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<a href="https://croct.com/blog/pt-br/personalizacao?utm_medium=email&utm_source=newsletter&utm_campaign=20221122.AR.BL." target="_blank"
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<span style="background-color:#EAEEF1;color:#485261;font-family:Inter, Helvetica;font-size:12px; padding:4px; border-radius:4px;">
Personalização
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