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<!DOCTYPE html>
<html lang="en">
<head>
<title>Heineken UEFA Trophy Tour - UX Portfolio Case</title>
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
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rel="stylesheet"
/>
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rel="stylesheet"
/>
<link
href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.15.3/css/all.min.css"
rel="stylesheet"
/>
<link href="css/glider.css" rel="stylesheet" />
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<script
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src="https://www.googletagmanager.com/gtag/js?id=UA-7367689-2"
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<script>
window.addEventListener("load", function () {
new Glider(document.querySelector(".wireframes .carousel"), {
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<style>
section:nth-child(even) {
background-color: var(--tint-background);
}
</style>
</head>
<body>
<nav></nav>
<header>
<h1>UEFA Trophy Tour</h1>
<dl class="project-info">
<dt>Client</dt>
<dd>Heineken</dd>
<dt>Platform</dt>
<dd>Native iPhone app</dd>
<dt>Role</dt>
<dd>Interaction design</dd>
</dl>
</header>
<section>
<div class="videoWrapper">
<div class="videoSizer">
<iframe
src="https://player.vimeo.com/video/47155546?title=0&byline=0&portrait=0&speed=0&badge=0&autopause=0&player_id=0&app_id=58479"
width="1600"
height="900"
frameborder="0"
allow="autoplay; fullscreen; picture-in-picture"
allowfullscreen
title="Heineken UEFA Trophy Tour"
></iframe>
</div>
</div>
<div>
<p>
LBi Lost Boys was asked to create a global location-based messaging
campaign for Heineken called ‘The Heineken Trophy Hunt’. In this
campaign, fans of the well-known beer brand entered into a world-wide
hunt for ‘Virtual Trophies’, which they searched for using their
iPhones.
</p>
<p>
The campaign made use of the brand-new
<a href="work-repudo.html">Repudo</a> technology, where a message,
photo, or video can be created and dropped at a real-life physical
location. To open a message, photo, or video, you first have to go to
the actual spot to pick up the Repudo item. Once it has been picked up
from that location, the Repudo disappears and exists only in your
phone, where nobody else can catch it. You can then choose to keep
your Repudo item or drop it at another physical location for someone
else!
</p>
</div>
</section>
<section>
<h2>Concept sketches</h2>
<p>
After brainstorming the concept together with the project team, I set to
work with my marker pens to explore the ideas in a series of sketches
which helped us present the concept to the client for their approval.
</p>
<div class="wireframes carousel-container">
<div class="carousel">
<div>
<img
src="images/work-heineken-concept-sketches.jpg"
alt="Sketches"
/>
</div>
<div>
<img
src="images/work-heineken-wondering-sketches.png"
alt="Sketches"
/>
</div>
</div>
<button class="glider-prev">
<i class="fa fa-chevron-left"></i>
</button>
<button class="glider-next">
<i class="fa fa-chevron-right"></i>
</button>
<div role="tablist" class="dots"></div>
</div>
</section>
<section>
<h2>Interaction design</h2>
<p>
Using Adobe Creative Suite and Metaspark’s excellent iPhone UI toolkit,
I was able to quickly put together a click-through prototype in which
the details of the interaction could be worked out and handed over to
the visual designer. Finally, I laid out the individual steps in a flow
to help communicate the final concept with the rest of the team
responsible for the development of the iPhone app and branded Facebook
page.
</p>
<div><img src="images/work-heineken-io.png" /></div>
</section>
<section id="more-work" class="inverse"></section>
</body>
</html>