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work-visit-holland.html
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<!DOCTYPE html>
<html lang="en">
<head>
<title>Visit Holland App - UX Portfolio Case</title>
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<link href="css/normalize.css" rel="stylesheet" />
<link rel="preconnect" href="https://fonts.gstatic.com" />
<link
href="https://fonts.googleapis.com/css?family=Ubuntu:400,300,300italic,400italic,500,500italic,700,700italic"
rel="stylesheet"
/>
<link
href="https://fonts.googleapis.com/css2?family=Nunito+Sans:wght@300;400;700&display=swap"
rel="stylesheet"
/>
<link
href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/5.15.3/css/all.min.css"
rel="stylesheet"
/>
<link href="css/glider.css" rel="stylesheet" />
<link href="css/global.css" rel="stylesheet" />
<!-- Global site tag (gtag.js) - Google Analytics -->
<script
async
src="https://www.googletagmanager.com/gtag/js?id=UA-7367689-2"
></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag() {
dataLayer.push(arguments);
}
gtag("js", new Date());
gtag("config", "UA-7367689-2");
</script>
<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js"></script>
<script src="https://cdnjs.cloudflare.com/ajax/libs/glider-js/1.7.7/glider.min.js"></script>
<script src="js/global.js"></script>
<script>
window.addEventListener("load", function () {
new Glider(document.querySelector(".wireframes .carousel"), {
slidesToShow: 1,
duration: 1,
dots: ".wireframes .dots",
arrows: {
prev: ".wireframes .glider-prev",
next: ".wireframes .glider-next",
},
});
});
</script>
<style>
section:nth-child(even) {
background-color: var(--tint-background);
}
.wireframes {
margin-top: 3rem;
}
.wireframes .carousel div {
padding: 0 1rem;
}
</style>
</head>
<body>
<nav></nav>
<header>
<h1>Visit Holland</h1>
<dl class="project-info">
<dt>Client</dt>
<dd>Netherlands Board of Tourism</dd>
<dt>Platform</dt>
<dd>Native iOS & Android App</dd>
<dt>Role</dt>
<dd>Lead UX Designer</dd>
</dl>
</header>
<section>
<div class="videoWrapper">
<div class="videoSizer">
<iframe
src="https://player.vimeo.com/video/552987083?title=0&byline=0&portrait=0&speed=0&badge=0&autopause=0&player_id=0&app_id=58479"
width="1600"
height="900"
frameborder="0"
allow="autoplay; fullscreen; picture-in-picture"
allowfullscreen
title="Video"
></iframe>
</div>
</div>
</section>
<section>
<h2>Research & strategy</h2>
<p>
NBTC (Netherlands tourism board) asked LBi to design a mobile
application for tourists visiting Holland. In a workshop session
together with the client and with input from research with our target
users on Facebook, we explored the opportunities where an app could help
a visitor get the most from their trip.
</p>
<p>
I mapped these ideas out into a ‘user journey’ to help think about what
kind of information, inspiration and functionality a visitor would find
useful in the different stages before, during and after their trip.
</p>
<p><img src="images/work-visit-holland-user-journey.png" alt="User journey"></p>
<p>
Based around facilitating the user in each of these contexts, I
developed a concept in which the user is helped to create a personalized
itinerary for their visit. The app inspires, recommends and sometimes
surprises the user with activities and points-of-interest. Particular
attention was paid to the user’s needs during their visit, where offline
access to information and maps is a requirement.
</p>
</section>
<section>
<h2>Interaction Design</h2>
<p>
I created an application navigation structure and user interface wireframes and used Apple Keynote to simulate the touch-screen interactions and animated transitions as a way to explain the concept to the client and my team. After the initial concept development, in my role as creative lead, I directed the further user-experience specification, information architecture and visual design of the application.
</p>
<div class="wireframes carousel-container">
<div class="carousel">
<div>
<img src="images/work-visit-holland-1.png" alt="Visit Holland wireframe" />
</div>
<div>
<img src="images/work-visit-holland-2.png" alt="Visit Holland wireframe" />
</div>
<div>
<img src="images/work-visit-holland-3.png" alt="Visit Holland wireframe" />
</div>
<div>
<img src="images/work-visit-holland-4.png" alt="Visit Holland wireframe" />
</div>
<div>
<img src="images/work-visit-holland-5.png" alt="Visit Holland wireframe" />
</div>
<div>
<img src="images/work-visit-holland-6.png" alt="Visit Holland wireframe" />
</div>
<div>
<img src="images/work-visit-holland-7.png" alt="Visit Holland wireframe" />
</div>
</div>
<button class="glider-prev">
<i class="fa fa-chevron-left"></i>
</button>
<button class="glider-next">
<i class="fa fa-chevron-right"></i>
</button>
<div role="tablist" class="dots"></div>
</div>
</section>
<section id="more-work" class="inverse"></section>
</body>
</html>