Salesforce Certified Data Cloud Consultant

What does the Source Sequence reconciliation rule do in identity resolution?

• Includes data from sources where the data is most frequently occurring.
• Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources.
• Identifies which data sources should be used in the process of reconcillation by prioritizing the most recently updated data sourc.
• Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name.

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

• Segment exclusion.
• Nested segments.
• Segment membership data model object.
• Calculated insights.

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.

• Add additional attributes.
• Choose a segment.
• Select contact points.
• Add the calculated insight in the activation.

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

• Use a formula field to update the field name in an activation.
• Update attribute names in the data stream configuration.
• Set preferred attribute names when configuring activation.
• Update field names in the data model object.

During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?

• Data Activation.
• Calculated Insights.
• Data Mapping.
• Identity Resolution.

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll). How should the fields be mapped to support identity resolution?

• Create a new custom object with fields that directly match the incoming table.
• Map all fields to the Customer object.
• Map name to the Individual object and email address to the Contact Phone Email object.
• Map all fields to the Individual object, adding a custom field for the email address.

A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site. How should the file be brought into Data Cloud?

• Ingest the file with the SFTP Connector.
• Ingest the file through the Cloud Storage Connector.
• Manually import the file using the Data Import Wizard.
• Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications. What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?

• Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.
• Data Cloud will only update the formula on a go-forward basis for new records.
• Data Cloud does not support formula field updates for data streams of type upsert.
• Data Cloud will update the formula for all records at the next incremental upsert refresh.

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers

• To ingest and unify data from various sources to reconcile customer identity.
• To create and orchestrate cross-channel marketing messages.
• To use harmonized data to more accurately understand the customer and business impact.
• To eliminate the need for separate business intelligence and IT data management tools.

A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data? Choose 2 answers

• Data Harmonization.
• Unified Profiles.
• Master Data Management.
• Data Marketplace.

What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?

• Cloud Storage Connector.
• Commerce Cloud Connector.
• Ingestion API.
• Marketing Cloud Personalization Connector.

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?

• Use an S3 Private Key Certificate.
• Use an S3 Encrypted Username and Password.
• Use a JWT Token generated on S3.
• Use an S3 Access Key and Secret Key.

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this?

• B2C Commerce Starter Bundles.
• Direct Sales Order entity ingestion.
• Direct Sales Product entity ingestion.
• B2C Commerce Starter Bundles plus a custom extract.

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

• Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.
• Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.
• Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.
• Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.

To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name. What are two ways to achieve this outcome? Choose 2 answers

• Include campaign identifier in the activation name.
• Hard code the campaign identifier as a new attribute in the campaign activation.
• Include campaign identifier in the filename specification.
• Include campaign identifier in the segment name.

A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?

• Change reconciliation rules to Most Occurring.
• Increase the number of matching rules.
• Include additional attributes in the existing matching rules.
• Reduce the number of matching rules.

Which two common use cases can be addressed with Data Cloud? Choose 2 answers

• Understand and act upon customer data to drive more relevant experiences.
• Govern enterprise data lifecycle through a centralized set of policies and processes.
• Harmonize data from multiple sources with a standardized and extendable data model.
• Safeguard critical business data by serving as a centralized system for backup and disaster recovery.

A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the consultant use to solution for this use case?

• Flow.
• Report.
• Activation alert.
• Dashboard.

Which data model subject area defines the revenue or quantity for an opportunity by product family?

• Engagement.
• Product.
• Party.
• Sales Order.

When performing segmentation or activation, which time zone is used to publish and refresh data?

• Time zone specified on the activity at the time of creation.
• Time zone of the user creating the activity.
• Time zone of the Data Cloud Admin user.
• Time zone set by the Salesforce Data Cloud org.

Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data separated by brand. Which capability best supports NTO's desire to separate its data by brand?

• Data streams for each brand.
• Data model objects for each brand.
• Data spaces for each brand.
• Data sources for each brand.

A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which two steps should the consultant take to address this new use case? Choose 2 answers

• Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.
• Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.
• Create a custom matching rule for an exact match on the Individual ID attribute.
• Create a matching rule based on party identification that matches on CRM ID as the party identification name.

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

• Create new segments using nested segments.
• Create a High Investment Balance calculated insight.
• Package High Investment Balance Customers in a data kit.
• Create new segments by cloning High Investment Balance Customers.

What does it mean to build a trust-based, first-party data asset?

• To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange.
• To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations.
• To ensure opt-in consents are collected for all email marketing as required by law.
• To obtain competitive data from reliable sources through interviews, surveys, and polls.

Which two dependencies prevent a data stream from being deleted? Choose 2 answers

• The underlying data lake object is used in activation.
• The underlying data lake object is used in a data transform.
• The underlying data lake object is mapped to a data model object.
• The underlying data lake object is used in segmentation.

What is Data Cloud's primary value to customers?

• To provide a unified view of a customer and their related data.
• To connect all systems with a golden record.
• To create a single source of truth for all anonymous data.
• To create personalized campaigns by listening, understanding, and acting on customer behavior.

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers

• Review data transformations to ensure they're run after calculated insights.
• Review calculated insights to make sure they're run before segments are refreshed.
• Review segments to ensure they're refreshed after the data is ingested.
• Review calculated insights to make sure they're run after the segments are refreshed.

Which consideration related to the way Data Cloud ingests CRM data is true?

• CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.
• The CRM Connector's synchronization times can be customized to up to 15-minute intervals.
• Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.
• The CRM Connector allows standard fields to stream into Data Cloud in real time.

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about? Choose 2 answers

• Data deletion requests are reprocessed at 30, 60, and 90 days.
• Data deletion requests are processed within 1 hour.
• Data deletion requests are submitted for Individual profiles.
• Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.

Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

• Confirm the Create object permission is enabled in the Data Cloud org.
• Confirm the View All object permission is enabled in the source Salesforce CRM org.
• Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
• Confirm that the Modify Object permission is enabled in the Data Cloud org.

Where is value suggestion for attributes in segmentation enabled when creating the DMO?

• Data Mapping.
• Data Transformation.
• Segment Setup.
• Data Stream Setup.

Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message? Choose 2 answers

• Check if correct permissions are configured for the Data Cloud user.
• Check if the Amazon S3 data source is enabled in Data Cloud Setup.
• Check If the file exists in the specified bucket location.
• Check if correct permissions are configured for the S3 user.

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

• Cities containing 'San José', 'San Jose', 'san jose', or 'san jose'.
• Cities only containing 'San Jose' or 'san jose'.
• Cities only containing 'San Jose' or 'San Jose'.
• Cities only containing 'San José' or 'san josé'.

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration?

• SMS.
• Email.
• CloudPage.
• Mobile push.

What should a user do to pause a segment activation with the intent of using that segment again?

• Deactivate the segment.
• Delete the segment.
• Skip the activation.
• Stop the publish schedule.

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

• Dedicated S3 data sources in Data Cloud setup.
• Multiple S3 connectors in Data Cloud setup.
• Dedicated S3 data sources in activation setup.
• Separate user credentials for data stream and activation target.

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?

• Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.
• Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.
• Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.
• Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below? GoodsProduct | Count | At Least | 1 Color | Is Equal To | red AND GoodsProduct | Count | At Least | 1 PrimaryProductCategory | Is Equal To | shoes

• Individuals who purchased at least one of any red' product and also purchased at least one pair of 'shoes'.
• Individuals who purchased at least one 'red shoes' as a single line item in a purchase.
• [ ]Individuals who made a purchase of at least one 'red shoes' and nothing else.
• Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'.

Cloud Kicks received a Request to be Forgotten by a customer. In which two ways should a consultant use Data Cloud to honor this request? Choose 2 answers

• Delete the data from the incoming data stream and perform a full refresh.
• Add the Individual ID to a headerless file and use the delete from file functionality.
• Use Data Explorer to locate and manually remove the Individual.
• Use the Consent API to suppress processing and delete the Individual and related records from source data streams.

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

• Party Identification object.
• Loyalty Identification object.
• Individual object.
• Contact Identification object.

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? (Choose two.)

• Review data transformations to ensure they're run after calculated insights.
• Review calculated insights to make sure they're run after the segments are refreshed.
• Review segments to ensure they’re refreshed after the data is ingested.
• Review calculated insights to make sure they're run before segments are refreshed.

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this?

• Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.
• Use formula fields based on the Account Country field to filter incoming records.
• Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.
• Use the data spaces feature and apply filtering on the Account data lake object based on Country.

A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why. What are two likely explanations for the increase? (Choose two.)

• Duplicates have been removed from source system data streams.
• Identity resolution rules have been added to the ruleset to increase the number of matched profiles.
• New data sources have been added to Data Cloud that largely overlap with the existing profiles.
• Identity resolution rules have been removed to reduce the number of matched profiles.

Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual. What should the consultant do to address this issue?

• Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.
• Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
• Create and run a new ruleset with fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
• Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages. What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

• Ensure the activations are set to Incremental Activation and automatically publish every hour.
• Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.
• Set a refresh schedule for the calculated insights to occur every hour.
• Ensure the segments are set to Rapid Publish and set to refresh every hour.

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario?

• Use batch transforms to create a second data lake object.
• Create a junction object in Salesforce CRM and modify the ingestion strategy.
• Clone the data source object.
• Create a data kit from the data lake object and deploy it to the same Data Cloud org.

Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?

• Is Today.
• Is Birthday.
• Is Between.
• Is Anniversary Of.

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked data model object. The user will also need to make changes if required. What is the minimum permission set needed to accommodate this use case?

• Data Cloud for Marketing Specialist.
• Data Cloud Admin.
• Data Cloud for Marketing Data Aware Specialist.
• Data Cloud User.

A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data? (Choose two.)

• Unified Profiles.
• Data Harmonization.
• Master Data Management.
• Data Marketplace.

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles? (Choose two.)

• MobilePush.
• Personalization.
• MobileConnect.
• Loyalty Management.

Northern Trail Outfitters unifies individuals in its Data Cloud instance. Which three features can the consultant use to validate the data on a unified profile? (Choose three.)

• Query API.
• Data Explorer.
• Identity Resolution.
• Data Actions.
• Profile Explorer.

A consultant is integrating an Amazon S3 activated campaign with the customer's destination system. In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?

• The .json file.
• The .txt file.
• The .zip file.
• The .csv file.

Which information is provided in a .csv file when activating to Amazon S3?

• The activated data payload.
• An audit log showing the user who activated the segment and when it was activated.
• The manifest of origin sources within Data Cloud.
• The metadata regarding the segment definition.

Which two common use cases can be addressed with Data Cloud? (Choose two.)

• Safeguard critical business data by serving as a centralized system for backup and disaster recovery.
• Harmonize data from multiple sources with a standardized and extendable data model.
• Understand and act upon customer data to drive more relevant experiences.
• Govern enterprise data lifecycle through a centralized set of policies and processes.

Northern Trail Outfitters (NTO) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? (Choose two.)

• Select contact points.
• Add additional attributes.
• Choose a segment.
• Add the calculated insight in the activation.

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

• Party.
• Global Account.
• Membership.
• Engagement.

The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream. Which statement addresses the cause of this issue?

• The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.
• After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to the Salesforce CRM.
• The Salesforce Integration User is missing Read permissions on the newly created field.
• Custom fields on the Case object are not supported for ingesting into Data Cloud.