[PM] Weekly Marketing Review #5

[holanita]

This is a marketing checklist for the week between Dec 12 and Dec 16.
Today's meeting has been cancelled and we'll work async from now on.
Metrics: for the whole SOGS project or for short links only

Next steps:

• [SURVEY] Explore Survey Monkey's paid features #23 urgent todo! in progress
• [Newsletter] December 16 writers#23
• [SOGS] Send marketing package to members #74 in progress
• Send marketing package to partners #75 closed
• Promote the survey to the SC / members #77 in progress, calls scheduled for Dec / Jan

Parking:

• [PM] Useful assets & links for marketing #41

Reminder on weekly recurring tasks:

• assess status and confirm if any emergency actions are needed » need to explore paid survey features
• discuss conversion rates / ROI and focus on best channels » Newsletter is great, members plateaued
• sync with Tamara & Ismael on whether demographic results look ok and if not, adjust targeting » OK

[holanita]

Closed and to be continued here: #84